Perpetual
NK-0017
Healthcare
Technology
A robotics automation company keeping healthcare in motion.
When we first met the team behind Perpetual, they were known as Openshelf and were developing the technology behind their first inventory management product. Their desire was to launch into the healthcare space with a name and brand that reflected their larger mission of revolutionizing healthcare automation using robotics.
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2Fdd60ec095efea8b503883d7782dca87d0cde2fb6-2400x1350.jpg%3Fw%3D2400%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)
NK-0017-LOGO
NK-0017-MOBILE
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2F1ad7535ef45df90ae0e6c64a4cf5a0a272041179-2161x2701.jpg%3Fw%3D1600%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2Ff0ca41ae973a09a055a4d8c0b060c240560670a3-2400x1350.jpg%3Fw%3D2400%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2F27f388731ec0261261b90ece376dc4a7eb24ec5f-3840x2160.png%3Fw%3D2400%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)
We rebranded the company as Perpetual, leaning into the insight that healthcare workers are perpetual motion machines, not only needing to provide care to patients, but manage complex inventory with limited time. By automating inventory, Perpetual is enabling them to spend more time on care.
NK-0017-WEB
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2F16818ea561bce19ac288a91423bd08d887c89630-2161x2701.jpg%3Fw%3D1600%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)
![newkid](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fq90gut8a%2Fproduction%2F958301b6fe84ef797e6144c7dcaf2f39f5142fd8-2158x2698.png%3Fw%3D1600%26q%3D100%26fit%3Dmax%26auto%3Dformat&w=3840&q=80)