The world’s first time-based bodycare products for the hour after a workout.
Context: For over 30 years, Petra Soap has been a leader in creating and supplying personal care formulas and products for other businesses. As they looked to future growth, they decided to create their very first in-house brand, but faced an extremely crowded category with few examples of true differentiation.
Solution: We positioned 1HOUR—AFTER as the first ever time-based skin care company, reframing the hour after a workout from an afterthought to a new phase in active recovery. The entire brand from language to visuals was built to convey a sense of urgency, starting with the name itself.
The packaging system was designed to stand out on shelf with a vivid orange uniformity, communicating urgency and intention.
The packaging system was designed to stand out on shelf with a vivid orange uniformity, communicating urgency and intention.
Design System: The logomark itself was the seed of the visual language of the brand, based around a line that represents a clock counting down. The line system extends across packaging, creative assets, website and motion, unifying every touch point of the brand, in combination with a singular orange, associated with high visibility and urgency.
