A product accelerator bringing cutting-edge bodycare to life at scale and speed.
Context: Petra Hygienic Systems is a 30 year old company with a robust contract manufacturing business, global distribution network, and award-winning lab. Despite their history, they had yet to unlock the premium tier of body care clients. They approached newkid to lead a brand transformation that would reposition them and unlock a new tier of clientele by forefronting their investments in cutting-edge technology.
Solution: To highlight Petra’s unique offering, we reframed them as a technology company rather than a contract manufacturing business, borrowing the progressive language and refined visual cues of deep tech to deem them the ‘The Product Accelerator.’ From a new website to elevated motion and photographic assets, we created a brand toolkit designed to scale across new verticals and channels.
