A reading technology company illuminating the mind in an age of distraction.
Context: From the printing press to the book, how humans read has always adapted to each era’s challenges. Sol is tackling today’s attention crisis by helping people deeply focus on reading again. We positioned Sol as one in a long line of reading innovations, unlocking a brand that evoked reading’s most powerful impact on us: illuminating our minds.
Solution: From the printing press to the book, how humans read has always adapted to each era’s challenges. Sol is tackling today’s attention crisis by helping people deeply focus on reading again. We positioned Sol as one in a long line of reading innovations, unlocking a brand that evoked reading’s most powerful impact on us: illuminating our minds.
A series of product vigettes were created in collaboration with Anti Studio, highlighting the Sol Reader through the evocative interplay of light and dark.
The Sol logo is named the 'scroll,' referencing one of reading's earliest innovations. A dynamic collaboration between the Sol team, newkid and Cory Schmitz.
We partnered with MARCD to create a website centred around immersive brand and product storytelling for the Sol Reader. Multi-layered and driven by discovery, the site highlights the 'why' behind the company.
